What is Italian Brainrot? It's a sort of secreit language that parents don't understand, which make sit way cooler!
It uses nonsense humour & nursery rhymes, which are easy to mimic. It's all AI-native, so kids can created and share their own versions.
Gen Alpha seems to delight in this ENTIRELY POINTLESS and highly-addictive content, and participatory universe that big studios have no control over.